I’m an Experience Designer based in London, UK. Inquisitive and passionate, I merge analytical reasoning with a human-centred approach. I believe in the empowering commitment of design to prompt meaningful relationships among people, spaces and objects. I focus on storytelling within the development and communication of the project to deliver memorable experiences.

Accomplishments

October 2020
Featured at Bloomsbury Festival
October 2020

Rooting Failure, my final MA Major Project in collaboration with Paolo Di Gennaro, has been selected to be part of the Bloomsbury Festival 2020 at The Crypt Gallery (165 Euston Rd, Bloomsbury, London, NW1 2BA) from 21 to 25 October 2020.

Read more here.

July 2020
Awarded Spatial Practices Prize
July 2020

Rooting Failure, my final MA Major Project in collaboration with Paolo Di Gennaro, has been awarded for the annual Spatial Practices Prize by the Spatial Practices department of Central Saint Martins, UAL.

Read more here.

Experience

July 2023 – Present
Experience and Brand Identity Designer
Freelance

I work with diverse clients, delivering impactful solutions that resonate with their target audience. Recently, I have also been involved in the branding and creative direction of a beach club in Italy, crafting a cohesive narrative and message that refects the unique essence of the space.
July 2023 – Present
January 2022 – Present
Experience and Brand Identity Designer
NHS Research and Development NW, London, UK

I collaborate with NHS Research and Development North West, where I contribute to the Exhibition of Excellence design and development. Within this role, I have spearheaded the creation of a compelling branding image for the showcase, curated the exhibition of artworks, and designed the captivating digital space.
January 2022 – Present
January 2021 – July 2023
Content Producer
UAL Awarding Body, London, UK

In my role, I have contributed to the development of engaging content and impactful programmes. I collaborate with various teams to create compelling digital and physical content that resonates with the target audience. Additionally, I have actively participated in the planning and implementation of programmes, ensuring they are well-designed and aligned with the organizational goals.
January 2021 – July 2023
September 2020 – October 2020
Creative Partner
Bloomsbury Festival, London, UK

Rooting Failure, the final project I realised in collaboration with Paolo Di Gennaro at MA Narrative Environments, has been selected to be part of the Bloomsbury Festival 2020.

I have been responsible for:
· Concept Development
· Schematic Design
· Design Development
· Project Management
· Production
· Set-up
· Communication
September 2020 – October 2020
March 2020 – July 2020
Exhibition Designer
UAL: Central Saint Martins, London, UK

I participated in the development and online set-up of the MA Narrative Environments final exhibition of graduates class 2020.

I have been responsible for:
· Concept development
· Website UX Design
· Illustrations​
March 2020 – July 2020
November 2019 – January 2020
Exhibition Designer
UAL: Central Saint Martins, London, UK

I participated in the development and production of the MA Narrative Environments graduates' mid-year exhibition at the Central Saint Martins Work In Progress Show 2020.

I have been responsible for:
· Concept Development
· Schematic Design
· Design Development
· Production
· Set-up
· Communication
November 2019 – January 2020
March 2019 – March 2020
Experience Design Facilitator · Freelance
Flow Associates, London, UK

I collaborated with Flow Associates in researching, collecting and visualising data regarding the Southbank Undercroft expansion project and the Science Gallery London events and exhibitions.

I have been responsible for:
· Questionnaires drafting
· Data collection through questionnaires and observation
· Data sorting and visualization
· One-to-one interviews with relevant users
· Writing of reports
March 2019 – March 2020
July 2019
Spatial Designer · Internship
Renzo Piano Building Workshop, Genoa, Italy

Spatial Designer collaborating in the project of a new children's hospital in Greece, mainly in charge of designing the wards and the shared play areas.

I have been responsible for:
· Market research
· References sourcing
· Interior layout of the areas
· Concept development for the shared areas
· Concept development for the furniture elements
· Technical drawings' production
· Model making
July 2019
March 2018 – July 2018
Spatial Designer · Internship
Architect Alberto E. Frascotti, Milan, Italy

Spatial Designer in charge of the redesign and the interior styling of private residential contexts in downtown Milan.

I have been responsible for:
· Technical drawings' production
· Interior layout of private flats
· Interior styling of private flats and shared areas
March 2018 – July 2018
October 2011 – October 2013
Creator and Radio Speaker
Radio Jeans Network, Genoa, Italy

Co-host of the national radio show Fattore Ascolto, a space dedicated to emerging musicians.

Awarded PREMIO MATRIOSKA.
October 2011 – October 2013
March 2013
Volounteer Guide
FAI Fondo Ambiente Italiano, Genoa, Italy

Tour Guide at Villa Durazzo Pallavicini, Genoa.
March 2013
March 2012
Volounteer Staff
FAI Fondo Ambiente Italiano, Genoa, Italy

Reception Service at Hotel Colombia Excelsior, Genoa.
March 2012

Education

2018 - 2020
MA Narrative Environments
UAL, Central Saint Matins, London, UK

Master Degree in Spatial Design focused on the use of storytelling in space to design visitor experiences for museums, brand, urban and community environments.

Live projects in collaboration with: University College London Hospital, Tezenis (Calzedonia S.p.A) and De Beers Group.

Graduated with DISTINCTION.
2018 - 2020
2015 - 2018
BSc Industrial Design
Politecnico di Milano, Milan, Italy

Bachelor of Science in Industrial Design providing a solid and varied education within the disciplines of the project.

Attended courses: Curves and Surfaces for Design, Design Materials, Technologies and Structures, Design for Environmental Sustainability, Project Strategy And Economy, History Of Design and Architecture, Cultural Anthropology, Design Critique and History, Effective Communication, Project Tools and Methods, Cad Modelling, Advanced Graphic Techniques, Drawing Studio, Project Fundamentals Studio, Visual Elements Studio, Meta-Project Studio, Digital Representation Studio, Industrial Product Design Studio and Final Synthesis Studio.
2015 - 2018
February 2018
Smart Furniture Workshop
Assolombarda at Politecnico di Milano, Milan, Italy
February 2018
July 2017 - August 2017
CAE Combined Preparation Course
British Study Centre, Brighton, UK
July 2017 - August 2017
2014 - 2015
Electronic Engineering
Università degli studi di Genova, Genoa, Italy
2014 - 2015
2009 - 2014
High School
Liceo Scientifico G.D. Cassini, Genoa, Italy
2009 - 2014

Languages

Italian
Native
English
Full professional proficiency

C.A.E. Certificate, August 2017

Spanish
Limited working proficiency
French
Limited working proficiency

Software Skills

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